But, the more interesting thing here is MoveOn.org's brand extension. They started as an organization insisting that Congress stop obsessing about President Clinton's affair, and grew into a good governance organization, very aligned with the Democrats. And kind of slid into a mouthpiece for progressive Democrats, a sort of counterbalance to the Democratic Leadership Committee.
Now, they're doing consumer protections? I'm all for consumer protections, but it seems like a distraction from their main goal. Actually, I don't know what that is. With a name like MoveOn.org, though, they probably have a web site, and it probably has a mission statement. There's this:
MoveOn is a service – a way for busy but concerned citizens to find their political voice in a system dominated by big money and big media.That sounds nice, although I can't help but wonder how they choose which of the concerns citizens wish to vocalize to focuse on.